Successful Home-Based Business Owners Develop a Marketing Plan

I’m always surprised by the people that fail to work with a business or marketing plan. The idea seems to be intimidating to many otherwise fearless entrepreneurs. The plan doesn’t have to be a long drawn-out process to be effective. You can take a few minutes and sketch out something quickly that helps you to formalize your goals, establish a budget and evaluate your expected returns on investment.

It will also serve as a roadmap to help you maintain consistent sales throughout the year. Savvy marketers often develop the entire project around a sales and marketing proposal in order to bring in joint venture partners.

There are many ways to develop a marketing plan. The approach taken here is a simple six step process. If you are really creative you can accomplish all six steps on the back of a napkin.

  1. State your purpose – Dr. Stephen R. Covey is famous for coining the phrase; “Begin with the and in mind.” This simply means to have an idea of what your results should look like before you begin your journey.
  2. Quantify the result – if you are selling glass figurines online, you should know how many units you’ll need to sell in order to make the kind of income that will make the project worthwhile. You must identify what success looks like even before you begin.
  3. Situational Analysis – this simply means you are acknowledging where you are in the process at the moment. You will also want to look back in the past to evaluate the decisions and actions that lead you to the present situation.
  4. Marketing Focus – take a close look at consumers to whom you wish to sell your services or products. Get a clear understanding of your ideal prospect; get to know and relate to the problems they face and recognize how your solutions can benefit them.
  5. Tactical – now we brainstorm to find the various methods to get our message to its intended target. Don’t be afraid to get wild, crazy and creative during brainstorming. There are often a few really good ideas hidden among the off-the-wall stuff. Write them all down and review them later.
  6. Budgets Analysis and Performance Milestones – I saved the bean counting for last because it is usually the part that entrepreneurs don’t like to do. Once you have roughed out your marketing plan of attack, you will want to create a budget for which to work your plan. You will also need to set realistic milestones to monitor your progress along the way.

In the end, a marketing plan is just a road map for your objectives. You can create a formal marketing plan with spreadsheets, graphs and even PowerPoint presentations. You might simply look at your worn out napkin one or twice a year. Whichever technique you choose will be perfect as long as you get it done. When it comes to marketing your business, you need to know where you’re going so that you know when you’ve arrived.

Best Strategies for Home Based Business – Client Development in 2008

When you set out to develop your Small Business, you first learned some useful strategies to guide you in the right direction. Lead Generation Strategies are your plans of action you want to take to succeed. Setting goals is a great way to get started with your small business.

Still, you must discover what you really want in life. In this guide we will walk you through some helpful tips leading you up the road of success. Keep in mind, many writers have made so called home business help guides. Typically most are full of blind theory I call it. I’m tired of that myself. I felt disoriented and bad advice-ed to utter frustration. And it literally tore a hole in my Corporate account. It can be confusing at first as well. There is so much well meaning advice out there. Rule #1 Listen to people to Actually Do what they talk about. Surprisingly – Many are just “Theory Ridden Egos” selling books and tapes.

To get started you will need to build a Mailing List of Prospective Clients and a List of Clients. With this you must stay in a continuing relationship with them. They will help you immensely with your new client discoveries… Good Advice – Focus on Tested and Proven Lead Generation, Marketing and Promotion strategies. Know your source of info however – There is a ton of Fluff and Ego Based Theory online… I personally use and tweak all of the home business marketing and promotion strategies I share with you.

Typically most home business owners Start Somewhere – They “Fall Forward” I call it, and draw from their results to create home based business marketing strategies to implement daily. Keep in sight that shrewd business people succeed because they consider all facets of home business promotion before stepping into the game. As soon as it is in the home business budget – Get the Proper Lead Generation Strategy as it will Save you Thousands of dollars in “Marketing Bruises”.

Becoming successful with your Small Business depends ultimately on 3 things – A Reasonable Marketing Budget, Persistent and Durable “I Can” Attitude and a Proven Marketing Formula. For more essential tips and secrets on developing your own small business plan – go to the websites mentioned in my resource box below.

Top 10 Network Marketing Books Every Home Business Entrepreneur Must Read

5 Ways Top Home Business Entrepreneurs Fight Procrastination

You ever go to bed at night exhausted from trying to figure out what the deal is with Lost? You were so bent on understanding this island of confusion that you started watching DVD’s of the first season to hopefully shed some light on this nonsensical cluster of darkness. Now, all this would be OK except that you were supposed to be working on your home business. It was, however, no fault of your own that the phone rang and the subject of Lost emerged innocently in the conversation. It was then completely logical to assume that you deserved a break and one episode wouldn’t hurt. Five hours later, it really made sense to get some rest and commit deeply to “making it all happen” tomorrow. Sound familiar? How much actually “happens” tomorrow? Usually not very much.

To be successful in home business today requires action. Though some people were just born with massive action, like the kids that started their own businesses at 9 and were millionaires before they graduated high school, most of us need to develop the skills for high productivity. Here are 5 things you can do right now to make yourself more productive and help guarantee success in your chosen home business today.

1. Be crystal clear about what you want- This may sound obvious but one of the primary reasons for procrastination is lack of clarity. If we aren’t sure about what we are doing or what we need to do next, we tend to do nothing. Write down your goals!

2. Start each day with a plan – now that you’ve got some goals, you should be able to sketch out a plan of how to achieve them. Back into it like this; Start with your primary goal and then figure out which tasks you’ll need to complete over the year (or the expected duration) to reach it. Then break down tasks over the next few months… you can change this as you go but its important to have a starting point. Now list the tasks for the next week. Now from what you have planned for the week, select the tasks for tomorrow. Simple… now follow your map.

3. Use the 80/20 rule – We all know that 20% of our actions typically counts for 80% of our results. Look at your activities and decide what the top 20% of them are and then commit to doing them before all else. NEVER do lower priority tasks before the more important ones.

4. What will happen if? – Think about every task you do before you do it and ask your self that question. “What will happen if I do this today? What will happen if I don’t?” Now compare it to the goal in your head. For instance, if the answer is that you will be less confused about Lost but tomorrow you’ll have twice as much work to do, you may want to go another route. Again, the key here is to be clear what you have to do and WHY you are doing it.

5. Do what Brian Tracy calls the ABC method – Simply put, this method allows you to prioritize your tasks to ensure that you take care of the most important tasks first. Look at your list of tasks and mark an “A” next to the tasks that, if not done, will have serious consequences. If you have a few, mark them “A-1, A-2, A-3” etc. “B” tasks are important but there is significantly less of a consequence if it’s not completed; returning some email and phone calls might be “B” tasks. As a general rule, don’t do a “B” task if an “A” task is left undone. “C” tasks are things that you’d like to do, but there really is no consequence at all if don’t; like if you missed lunch with a co-worker or another exciting discussion of Lost with your friend. “D” task are tasks you can delegate and should delegate if the option is open to you. “E” tasks don’t need to be done at all. Usually they are either no longer necessary or just something you’re in the habit of doing. Let them go.

Running a home business successfully requires a lot of self discipline and action… hopefully one or more of these tips will help you with your journey to success. I wish you prompt and timely success!

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